Marketing Kit

Welcome to the Challenge

The Challenge starts January 14th, 2019 at 12:00 AM EST and ends February 17th, 2019 at 11:59 PM EST. Early discount pricing ends December 27th, 2018 at 11:59 PM EST, so encourage your athletes to register today. We know you're busy, so we invite you to use some of the following resources to help spread the word and build your team.

Making Your First Social Post is Crazy Easy

With just a few clicks, you can conveniently share your participation and a link to register to all your athletes.

Promotional Videos

We know your athletes are probably like most, and they don't read. So we made it easy. Share these videos to help promote the Challenge with your athletes. Share the links on your social pages, play the videos before class, text the links…whatever you need to do. Enjoy!

Testimonial Splash

Don't take our word for it. Share what others are saying about their experience.

Challenge Highlights

Share a quick overview about the Challenge with screen shots of the actual challenge experience.

A Day in the Life

This short video follows participants throughout the Challenge. See what the Challenge looks like in real life.

Nutritional Road Map

Neal Maddox shares why nutrition and the Challenge Series are so important to helping athletes get to their goals.

Change Your Mindset

This 1 minute clip explains how the Challenge produces results by first changing your mindset.

More Coming Soon

Check back as we will be adding more awesome videos.

Printable Flier

Use this printable flier to put in the bathroom, on the door, white boards, you name it. Put one in every on-ramper's welcome kit - be creative. These are the perfect addition to the posters that we send once you register. You can even share this link via social or in a team-wide email blast.

Click to Download a Printable Flier

Imagery & Messaging

Use these images on your website, Facebook, Instagram, or anywhere you post about the Challenge. They are conveniently sized to work well on all your social networks.

Content Inspiration

We encourage you to be creative and use your own voice to communicate your participation. However, we'd love for you to use some of the following messaging themes and tools below to get you started.

We're doing the 2019 Lurong Living Resolution Challenge! If you're looking to make some serious improvements to your diet and fitness routine, this is your answer. We'll be forming a team to work together and even compete against boxes across the country. The Challenge combines nutrition and weekly WODs. Everyone can participate, so we encourage everyone to make the commitment now. Whether your goal is to lose weight and feel confident in your own skin, or you're looking for serious performance gains, this Challenge is for you.

What's really cool about this Challenge is that the site automatically calculates all of your points and the points you earn benefit our team. There are 2 options for approaching your diet: Classic and Macro Focus Diet, and the site has all of the tools - weekly meal plans, recipe books, and tons of online support - you need to succeed. Nobody has an excuse to sit this one out!

Bottom line, we want everyone to get involved. You can compete for the team and as an individual at the same time, so there's something for everyone. It'll be an experience you won't forget!

Link back to: https://challengeseries.lurongliving.com/resolution19

More Messaging Tools

Banners for Your Site

These banners are perfect for letting your team members know about the Challenge. Just choose the size of the banner you want and copy the code to your site.

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Team Leader & Validator Tips

Enjoy our top tips and ideas that will help your preparation and maximize the impact of the Resolution Challenge with your community.

Here's a quick tutorial about validating.

WOD Preview and Schedule Overview

When you log in, check out the WOD Preview to see all of the workout details, rep schemes, and load requirements. Below is the schedule overview for the Challenge - mind you the Championship Challenge is 6 weeks instead of 5.

Week 1 Week 2 Week 3 Week 4 Week 5
Benchmark WOD Test WOD 2 WOD 3 WOD 4 Benchmark WOD Retest
Select Body Composition Goals (Measurements & Weight) and Enter Initial Results Final Body Measurements & Weight
Select Diet Path (Classic or Macro Focus) Recipe Challenge
Set Goals Track Goals
Lifestyle Focus Lifestyle Focus Lifestyle Focus Lifestyle Focus Lifestyle Focus
Diet Tracking
Educational Blog | Resources | Community Forum
Private Facebook Group
Written Reflection
Optional Progress Photos Upload

Tips to Keep In Mind During the Challenge
  1. Program the Challenge WODs During Regular Class Times - Programming the workouts as your Monday WOD/Metcon and then offer a makeup day on Saturday works really well. Encourage your competitive athletes to record their workouts for a chance to win performance prizes. Lastly, be sure to go over OUR movement standards with your athletes. Some of our movement standards may vary from what you normally enforce at your box.
  2. Set Up Times to Take Measurements and Weigh Ins - You can designate time at either the beginning or end of your class, or set up a separate events on the Saturdays before the Challenge starts and ends. And use the printable tracking sheet to record the results. Remember, your athletes are responsible for entering in their results - you're only responsible for validating that they're accurate.
  3. Highs & Lows - Encourage your athletes to share their Challenge experiences and their successes and/or failures - no matter how large or small. Vulnerability and transparency is just as powerful and motivating as success stories, and can help foster a supportive community for your box. This is also a great way for you to keep your athletes on track, engaged, and more likely to finish the Challenge stronger.
  4. Pot Lucks & Parties - Try setting a date during week 1 or 2 of the Challenge and have everyone sign up to bring one of their favorite “Challenge Approved” dishes, sides, snacks, or desserts. This not only fun, but it also gives your athletes a chance to try some new recipes that they can incorporate into their meal plans. You can also schedule a post-Challenge celebration, again with healthy food options but maybe you also bring some treats. You can even turn the pot luck into a cooking competition with awards going to the best dishes in each category.
  5. Use the Validator Resources
    • Items to Validate – The system will remind you when you have items to validate, but you can also use it to see who has or hasn’t entered specific requirements yet.
    • Team Roster/Stats & Email Feature – You can see how your athletes are doing and you can use this info to have individual conversations to help keep everyone on track.
    • Team Report – You can see a summary report with your team's rankings, trends, and stats at any time during the Challenge.
  6. Encourage athletes to READ - The site is full on amazing info and instructions. The best advice you can give to your athletes is to read, search the site, and use the food search. This not only lessens your workload, but it also helps your athletes see better overall results.
  7. Encourage Your Athletes to Invite a Friend - Have your athletes invite family members, co-workers, or friends to join the Challenge or to at least come to the gym to try the Challenge workouts. This will allow them experience the special community that your box has.
SiteLock

This Challenge is Over/Closed

At this time, you may login to this challenge site in order to review your past results or review the archived articles. If you are trying to login or register for a current challenge please click here.

If you have any questions about your previous challenge login credentials or about any of our challenges please feel free to contact us at challenge@lurongliving.com.